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Brand brand brand New loan originator Lion Inspired because of the success of electronic banking institutions like Revolut

Brand brand brand New loan originator Lion Inspired because of the success of electronic banking institutions like Revolut

Motivated by the popularity of electronic banking institutions like Revolut and N26 the group of committed specialists has added their very own cost savings and money to start out Lion Lender.

The core team is composed of specialists who’ve considerable expertise in finance, IT, marketing, business development, data safety and appropriate. They have been coming from worldwide banking institutions, major regional IT organizations, fin-tech company, and electronic marketplaces. Lion Lender may be the step that is first produce an electronic bank in Russia.

Their objective is always to boost the economic literacy associated with the population that is local. Every person needs to have simple and access that is convenient economic solutions without borders – global, and realize obviously most of the advantages and dangers of lending options.

The organization had been established in 2018. Since that time the group had been taking care of IT-system, researching the market, item development, etc., as well as in 2019 the appropriate entity for procedure company was founded and sales had been launched. Presently, the team comprises of 28 specialists. The mortgage profile in the moment is EUR 2 million, with profits of nearly 100 thousand euros.

“Lion Lender” is definitely a brand that is unusual for the business in Russia. The majority that is overwhelming of MFIs brands in Russia are linked to ‘cash’ or ‘money’. The group made a decision to utilize the approach that is european operating the company and branding. Furthermore, the scientists unearthed that prospects aren’t responsive to the business name within the loans that are short-term. It’ s most significant to own an excellent item and exemplary advertising. Lion being an expression of security, self- self- confidence, and duty, that will be crucial whenever using cash.

How it operates?

The entire process of acquiring new customers is fairly directly forward- the customer that is potential for short-term loans online and sees an advertisement on the net then extends to Lion Lender’s internet site.

Then your loan can be chosen by the client quantity together with loan term they require. The payment terms are visible right away. Then he or she fills in the application form with the personal information for evaluation and scoring purposes if the client agrees with the terms. Lion Lender then utilizes its CRM that is own system outside integrations for operating the scoring model.

The databases that are external ‘Scorista’ solution- the Russian Government Digital Services and credit bureau info is required to decide for the application for the loan approval. In the event that loan is authorized, the customer should signal the contract with the signature that is digital from then on, the mortgage is issued in moments towards the client’s bank card or account. All of the procedures just just take lower than 20 mins for new consumers and also less time for consistent consumers.

The advanced IT system having a outside scoring model enables approving loans simply to accountable borrowers. Also repeated customers feel the scoring system once more. The scoring model is peaceful conservative and rejects a lot more than 90% of brand new applications and over 15% of repeated applications. Lion Lender intends to keep up with the stability amongst the growth that is high of company in addition to loan portfolio quality as time goes by. Nevertheless, if the loan defaults, Lion Lender utilizes certified debt collectors to obtain the loan as well as minimizes the losings. =


Presently, Lion Lender has clients that are nearly 10K. The mark market is individuals over 30 with family members, whom knows what they require cash for, simply how much as well as just how long. They don’t make an application for the most or even for a maximum term which leads to spending the mortgage right straight back reliably as well as on time.

The typical client is a household man/woman, 33 years of age with normal earnings around EUR 550, secondary or more training, smartphone and internet surfers. The retention price is finished 50% now. Later on, they’ve been intending to boost the going back clients base to 75%.

The income that is average of clients is fairly high and as a result of plumped for target audience, the default price for Lion Lender is gloomier compared to the industry average of 15.6per cent. More over, the scoring system has been doing its task by maintaining the standard price regarding the borrowers low. The goal is to keep up with the default rate during the present degree, as that is a motorist for development in their chosen development strategy.

This product

Currently, just one item emerges for investment- the short-term loans before the wage (under 30 days). The attention price is managed by the Central Bank of Russia, the mortgage price is bound as much as 1% per time (up to 365% p.a.). This really is based on the competition.

Presently, the group is working constantly to deliver the chance to provide our customers additional solutions like money-transfer, P2P opportunities, longterm loans with payments and application that is mobile.

The loan that is average new clients is just about EUR 140, therefore the normal loan quantity for repeat customers is EUR 210. Probably the most loan that is frequent are investing in bills or even for family members shopping.

Present future and situation

The Russian marketplace is quite competitive in micro-financing services, therefore it is extremely important to possess a good business structure. The key rivals will be the solutions which have exactly the same 100% online model as Lion Lender and such young organizations which entered the marketplace recently and currently accomplished quite high brand name understanding, as an example, businesses like PlanetaCash or EpicCash and ‘old dogs’ like Zaymer, Moneza, and Ezaem.

Neighborhood legislation could be the primary challenge in Russia. The Central Bank of Russia slice the rate of interest from 1,5per cent a day to at least one% per pay recently and issued new legislative initiatives which are beneficial to clients but result in the micro-financing company more complex.

Because of Lion Lender’s primary goal -building a digital bank in Russia they focus on the neighborhood company, but when its accomplished, they usually have long-lasting aspiration intends to expand their company abroad.

Let’s welcome the loan that is new on Grupeer platform!

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